OverActive Media has introduced that Splyce will not exist in Riot Games’ LEC, as a substitute rebranding the crew to MAD Lions.

The enterprise additionally comes with a model new look and model identification for MAD Lions, which can be part of the premier European League of Legends competitors in 2020.

Image credit score: MAD Lions

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Chris Overholt, President and CEO of OverActive Media mentioned the choice in a launch: “This is an exciting day for our organization, as we take another substantial step forward in growing OverActive Media globally. We want to thank our Splyce fans and invite them to join all of us as we head into an exciting new era in the LEC.”

OverActive Media has determined to capitalise on the recognition of the MAD Lions model in Spain; embracing the corporate’s “global approach” to esports whereas additionally having Toronto-based franchises in each Overwatch League and Call of Duty League.

RELATED: OverActive Media to shut down Splyce workplace in Rochester

Jorge Schnura, Co-founder & President of MAD Lions and Vice President of Strategy at OverActive Media added: “We are so thrilled that our players and our fans will have the opportunity to enjoy the biggest League of Legends competition in Europe. There is so much that Hispanic culture offers the world and we are ready to bring that unique flavour to League of Legends fans throughout Europe and globally.”

OverActive Media will service the Spanish League of Legends viewers by producing native language content material, social media, and reside activations surrounding MAD Lions. The firm introduced the acquisition of MAD Lions in May.

Esports Insider says: This is OverActive Media placing its cash the place its mouth is in phrases of getting a worldwide scope when it comes to esports, although it’s clearly just the start of a presumably-hoped world domination. It’s cool to see a model that’s dedicating itself to a selected nation, particularly when different LEC groups try to enchantment to the whole thing of Europe (excluding maybe Excel Esports).

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