Australian Esports University League has partnered with bubble tea model Chatime for the 2020 season.

The partnership will see Chatime assume the function of presenting companion for the league, which includes over 1,000 college students in competitors from 35 universities.

Photo credit score: Australian Esports University League

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Tim Paton, Head of Marketing of Chatime Australia, mentioned the partnership in a launch: “Chatime is a youth-oriented model, with half of our clients beneath 25 and a 3rd of them college students, and this partnership permits us to actively interact with our key demographic in an exercise they love.

“At Chatime, we celebrate curiosity, inclusiveness and fun and we want to promote events and organisations that do the same. We love that almost anyone can enjoy esports regardless of their gender, strength or size and we can’t wait for the games to begin!”

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The league promotes on-campus golf equipment for college kids to compete on behalf of their college in structured and ruled tournaments. In 2020, college students can participate on Counter-Strike: Global Offensive, Dota 2, Hearthstone, Overwatch, Rocket League, Super Smash Bros. Ultimate, and Tekken 7.

Darren Kwan, Producer of Australian Esports University League, added: “We are excited to be teaming up with Chatime for the 2020 season, this will be our third and biggest year of the university program. A core objective for us is to promote a fun, safe and inclusive university esports ecosystem for students. This partnership further supports our ability to deliver the program, Chatime is a cool brand who believe in the growth of Australian grassroots esports.”

Esports Insider says: With the recognition of bubble tea bursting into markets everywhere in the world in recent times, it’s shocking that it has taken till now for a partnership to emerge inside esports.

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