TAG Heuer becomes title sponsor of Porsche Esports Supercup
Swiss luxurious watchmaker TAG Heuer has joined the Porsche Esports Supercup as its title sponsor.
Alongside the sponsorship, the whole prize pool for the Porsche TAG Heuer Esports Supercup has been doubled from $100,000 (£84,132) to $200,000 (£168,342).
Image credit score: Porsche
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Now in its second season, the competitors was launched by the German automobile producer in 2019 in co-operation with sim racing platform iRacing.
Kjell Gruner, Vice President of Marketing at Porsche, commented on the sponsorship in a launch: “Porsche stands for distinctive experiences. Esports racing affords such an emotional Porsche expertise to many followers of our model and the ‘Porsche TAG Heuer Esports Supercup’ is our most essential digital racing collection.
“After a very successful premiere in 2019, we are now about to start the second season with a strong partner at our side. Porsche and TAG Heuer are already a great team in Formula E. Now TAG Heuer, as a brand with heritage, is helping to further establish the most aspirational competition in esports racing.”
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2019 champion Josh Rogers, Maximilian Benecke, Sebastian Job, and Mitchell de Jong have all been invited again for the 2020 season having completed within the prime 4 locations final season. They shall be joined by 36 different drivers who will compete for the prize cash throughout ten occasions, starting on May 2nd.
Stéphane Bianchi, CEO of TAG Heuer, spoke on the choice: “After becoming a member of forces within the TAG Heuer Porsche Formula E Team this season we’re excited to now lengthen our profitable collaboration additional into the Esports world. Both our manufacturers are masters of challenges, innovation and precision.
“As an avantgarde watchmaker with historic ties to the observe, esports is a implausible new platform for us to showcase our values and help one other dynamic and passionate neighborhood on this planet of motor racing, the place competitiveness comes alive within the digital age. We are trying ahead to offering an unmatched Esports expertise along with Porsche and iRacing and seeing the world’s elite highway simracers push their limits.“
Esports Insider says: TAG Heuer has a really wealthy historical past in motorsports so it’s nice to see it partaking in sim racing, an business that has just lately seen large publicity for apparent causes. We’re not shocked to see manufacturers leaping over now that esports has confirmed it could possibly proceed via such an unlucky time.
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