SEAT Becomes First Automotive Partner in OverActive Media Portfolio Through MAD Lions Deal
Esports group OverActive Media has introduced a partnership between Spanish vehicle producer SEAT and its Spain-centered group model MAD Lions. This marks the primary automotive partnership in the OAM portfolio, in addition to the entry of SEAT into the esports area. Terms of the deal weren’t disclosed. Activations will embody in-person occasions as nicely […]
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